I was asked to help bring the Radox brand up to date, by addressing their digital presence with a new responsive website. Keen to maximise on their new marketing strategy, the website would need to convey the mood transformation that Radox products delivered.
As Radox are part of the Unilever group, the site was required to work within the constraints of an existing Content Management System, built and managed by SapientNitro. I worked closely with their development team to ensure visual designs could be correctly translated and my approach was feasible, in terms of what the CMS would support. A few compromises were made, however the end result brings a fresh new look to Radox online.
By utilising a modular approach, I delivered specification documentation with the various responsive layouts to the development team in order to ensure visual consistency and correct implementation on desktop, tablet and mobile devices. I managed to overcome the challenges presented by working with a rigid, prescriptive CMS to create a brand hub which Radox can be proud of.